Our expert team has decades of experience working with organisations around the world – helping businesses, charities, political parties and Prime Ministers get results from digital.

Our Team

As a client, you will always have access to the most senior members of our team.

Tom Edmonds, Founding Partner

Tom Edmonds is one half of the team that led the Conservatives’ digital campaign during the 2015 UK General Election, the first where digital had a demonstrable impact on the outcome. Cutting-edge targeting and a highly segmented creative approach enabled the Party to reach undecided voters on the issues that mattered most to them – and deliver a stunning and unexpected victory. Tom now works with some of the world’s leading businesses and organisations, helping them combine digital strategy and creative execution to meet their strategic objectives. Prior to the Conservatives, he helped create a new financial category at Zopa, the world’s first peer-to-peer lending site.

Craig Elder, Founding Partner

Craig Elder is the other half of the team who put digital right at the heart of the Conservatives’ 2015 General Election campaign, now widely acknowledged as key to the Party’s first majority win in more than 20 years. He now works with clients across a range of sectors to help them get real results from digital – focusing teams, resources and budgets on the areas that matter most to boards and deliver value for shareholders. Before joining the Conservatives’ election team, Craig worked at leading advertising and communications agencies, helping clients including McDonald’s, Coca-Cola, the BBC and Nando’s find effective digital solutions to online and offline challenges.

Stuart Fowkes, Head of Strategy

Stuart Fowkes joined Edmonds Elder in 2016, having previously worked as Head of Digital Communications for the University of Oxford, following communications and digital roles for two of the UK’s leading development charities. Stuart’s role as Head of Strategy at Edmonds Elder is focused on ensuring the work we deliver for all our clients is completely aligned with their strategic priorities, and their success measured accordingly.

Andrea Taylor, Head of Creative

Andrea Taylor spent 8 years with the Conservatives helping to direct and deliver the Party’s print and digital creative across election campaigns. She now heads up the Creative Team at Edmonds Elder, working in partnership with our digital consultants to turn communication strategies into impactful creative executions. Combining design and video, Andrea and her team produce work across every digital channel to engage audiences and drive real action.

Melissa Wolfe, Associate Director

Melissa Wolfe has worked in the online space for almost a decade, and possesses a wealth of experience developing digital communications strategies at leading UK and global communications agencies. Melissa has worked with clients from a wide range of sectors including financial services, youth organisations and FMCG, focusing on developing insight and data-driven digital strategies and campaigns.

Freya Hobbs, Consultant

Freya Hobbs joined Edmonds Elder in November 2016, and now works with a wide variety of our clients to create diverse, creative campaigns across online and offline channels. Specialising in paid advertising and organic social, Freya runs campaigns for clients that are completely focused on the outcomes that matter most to them: including lead generation, behaviour change and driving sales.

Maddie Soper, Consultant

Maddie Soper joined the team at Edmonds Elder after a role specialising in digital public and corporate affairs at a global communications agency. Maddie previously led the team providing the UK’s official Social TV Insights at Kantar Media, where her clients included the BBC, ITV, C4 and Viacom. She has also worked on political campaigns in the UK and US – including the 2012 Obama campaign.

Cameron Leys, Video Producer

Cameron Leys has been working with the Edmonds Elder team since 2015. A highly experienced videographer with a diverse range of experience, Cameron previously filmed and edited content for a highly popular YouTube channel. Part of the creative team, Cameron films and edits a range of content – from CEO interviews to consumer facing marketing campaigns – working closely with our clients to create videos that meet their ambitions.

Georgina Clark, Designer

Georgina Clark joined Edmonds Elder in October 2018, having spent the previous four years developing branding, digital and product design for a university, major stationery company, and digital media publisher. Georgina works as part of the Creative Team, bringing campaigns to life through illustration, animation, and motion design.

Ben Callon, Copywriter

Our most recent recruit, Ben Callon joined Edmonds Elder in June 2019. Having cut his teeth in journalism, he has worked developing content for a range of international clients. Ben specialises in distilling clients’ messages into copy that generates conversation and drives real action for the campaigns he works on.

Brittany Anderson, Office Manager

Originally hailing from Brisbane, Australia, Brittany has an extensive background in administration – with experience across the film production, architecture, accountancy and legal sectors. As Office Manager, Brittany oversees the day-to-day running of the office and provides essential support across all client accounts. She is often the first point of contact for the Edmonds Elder team, and ensures all operations across the business run smoothly.